DLA Piper Now Goes by Just That

DLA Piper Rudnick Gray Cary is no longer… in the letterhead sense. The firm has officially shortened its name to what many of even its own lawyers always referred to it as — DLA Piper. The change, coming nearly 20 months after the triple merger that created the mutli-named entity, was made effective Sept. 4.  In the United States, the legal name is now DLA Piper US.

Joint CEO of DLA Piper, Francis B. Burch, said shortening the name was always a goal since the merger, but the firms wanted to maintain all of the names in the beginning to retain name recognition and equity associated with each individual firm.

“Our strategy is to establish a strong global brand that reflects the growing portfolio of recurring, high-level work we are performing today for major institutional clients across multiple geographies,” Burch said. “We believe our platform, combined with the breadth and depth of our core practice areas, provides a clear point of differentiation in the market.”

–Gina Passarella, Staff Reporter

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